Beauty-ness by Marzena

The Challenge:
For years, Beauty-ness was the best-kept secret in town—loved by locals but nearly invisible online. The owner relied entirely on social media and personal referrals, unsure if she needed (or could afford) a website. That all changed after a chance conversation with our designer, Ari, during a routine salon visit. Suddenly, the vision for a new digital presence came to life.

Our Solution:
Aura Web Agency delivered a website that radiates luxury, trust, and local warmth—custom-built, mobile-friendly, and as beautiful as the treatments inside the salon. We managed everything, from branding and design to building out her Google Business Profile and dialing in the local SEO. Her new site now appears at the very top for name and category searches (“Beauty-ness,” “beauty salon Inverness”), outshining global competition for her brand name. We also made it simple for clients to leave reviews, fueling her growth and reputation.

Results:
With her new website and Google Business Profile, Beauty-ness enjoys more online bookings, higher visibility, and a steady stream of happy new clients. She’s proud to hand out her business cards—and her story is proof that sometimes the best projects start with a simple conversation.
Client is so happy with the results, more confident, and happy to recommend us to her customers and friends!